You plan to start a business. What is the first thing to do? Market research is the main thing. Many think it’s fundraising, picking a name, finding a place to set up, and other things. But the first thing to do is market research so that the business is understood as a whole and not divided into parts. Market research can be conceptualized as the set of information collected by the company from its public. In this case, the public is not restricted to customers but includes employees and other groups. Defining which people will be considered in the process will depend directly on the area of activity and the company’s objective. The use of the Market Report Observer comes easy here.
- It is worth mentioning that this type of research is a fundamental tool in the implementation and maintenance of physical and virtual stores since the collected results allow